A NEW piece of artwork has been unveiled on Droitwich high street celebrating the town’s businesses.
Local artist Sophie Chadwick was commissioned to create the artwork on an old A-board and it now stands outside the Droitwich Coffee Culture and Roastery.
The artwork is one of the first steps taken by the new Droitwich Business Association (DBA) which is made up of a group of retailers looking to improve conditions for local firms.
The idea for a retailers and small traders group was raised at the annual town meeting in March after several local entrepreneurs expressed concerns about the struggles for businesses in the town centre in particular.
Those involved in setting the group up feel there is a need to increase footfall in the high street, with many concerned about empty shops.
Previous ideas discussed by the DBA members have included running more events on the high street, introducing pop-up sculptures and other art and establishing links with local councils to feed ideas and thoughts.
