THE PARTNERSHIP between Worcestershire County Cricket Club and Blackfinch Investments has concluded.
Blackfinch originally linked up with the county in 2016 as official shirt sleeve sponsor. At the end of the 2017 season, Blackfinch became official main sponsor of WCCC and signed the club’s first naming rights deal which saw the county ground renamed as Blackfinch New Road.
Over this period Worcestershire have enjoyed unprecedented success. The Rapids won the Vitality Blast in 2018 for the first time in their history and in 2019 the Rapids again reached the Vitality Blast final, only to be edged out by Essex Eagles in the last ball of the competition.
Fanos Hira, chairman of Worcestershire CCC, said: “We would like to thank Blackfinch for their support over the last four years and wish them well in the future.”
Blackfinch’s CEO and founder Richard Cook added: “We would like to thank WCCC for a great four years of sponsorship.
“We have had some fantastic times at Blackfinch New Road and wish them the best of luck for the upcoming season and in the future.”
Further information on sponsors for the 2021 season will follow in due course. As of now, the ground will revert back to being known as New Road.