A Strategic Game-Changer in iGaming
Success in regulated iGaming markets is no longer defined by rapid launch or sheer content volume. Operators face rising acquisition costs, strict compliance frameworks, and increasingly disengaged players who expect more than one-off bonuses. In this demanding landscape, Soft2Bet has redefined what a modern iGaming platform should deliver.
Since its founding in 2016 by entrepreneur Uri Poliavich, Soft2Bet has transformed from a startup into a trusted global technology partner for casino and sportsbook operators seeking sustainable scale. Rather than pursuing short-term
trends or promotions, the company has built a performance-driven ecosystem focused on compliance and long-term player engagement; an approach that thrives in regulated markets.
Operating as both a B2B supplier and a B2C brand curator, Soft2Bet supports operators from market entry through international expansion.
Why iGaming Operators Choose Soft2Bet
Soft2Bet’s strength lies in its modular platform, engineered to reduce operational friction and empower brands to stand out.
Key components include:
- Turnkey Casino & Sportsbook: A full suite of slots, live dealer games, and expansive betting markets.
- iGaming Platform Infrastructure: Advanced PAM, wallet and cashier systems, bonus engines, compliance tools, and real-time analytics dashboards.
- MEGA Gamification Suite: A proprietary engagement layer featuring personalized missions, rewards, and interactive game worlds.
What sets MEGA apart is its emphasis on progression over one-time promotions. Tools like City Builder, Stadium Builder, and Bonus Crab turn engagement into an ongoing, mission-driven experience, fostering loyalty through achievement rather than fleeting incentives.
With over 14,000 live games, 1,000,000+ live events, 220+ payment methods, and support for 20+ languages, Soft2Bet delivers global scalability with strong local market relevance.
Soft2Bet’s Evolution: From Startup to Industry Powerhouse
Soft2Bet’s growth has been driven by strategic, compliance-first expansion rather than aggressive overreach.
Key milestones include:
- 2016: Founded with a focus on next-generation player engagement
- 2018-2023: Licensed in Europe by:
○ Malta Gaming Authority (MGA)
○ Swedish Gambling Authority (SGA)
○ iGaming Ontario
- 2024 and Beyond:
○ New Malta office supporting 130+ employees
○ Launch of Soft2Bet Invest, an innovation fund for iGaming startups
○ Significant presence at ICE London, where MEGA debuted
These milestones reflect the company’s ongoing commitment to responsible gaming, fraud prevention, and long-term market leadership.
Awards & Recognition in the iGaming Industry
Soft2Bet’s forward-thinking approach has earned widespread industry recognition for both innovation and leadership.
2025 Global Gaming Awards EMEA
- Executive of the Year: Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year: MEGA
iGaming Sword Award: Turnkey Supplier of the Year Recognized at multiple SiGMA events for innovation and thought leadership
These honors go beyond technical merit; they reflect trust and credibility in an industry where reliability is paramount.
The Future of Online Gambling, Powered by Soft2Bet
For operators entering new markets or aiming to improve player retention, Soft2Bet offers more than a software platform: it provides a strategic foundation for building resilient, high-performing brands.
With MEGA redefining player engagement, expanding its global presence, and maintaining an unwavering focus on compliance and innovation, Soft2Bet is shaping the future of iGaming.
