WEST Midlands Ambulance Service has teamed up with some of the country’s top rugby stars to launch a video aimed at encouraging everyone to give CPR a try.
The video, which will be played to 80,000 fans on the big screens at Twickenham on Saturday during the Gallagher Premiership Rugby Union final between Saracens and Sale, sees players from clubs through- out the league press home hard-hitting facts about CPR before encouraging everyone to give it a go.
The important messaging contained within the video is aimed to improve the outcome for the 30,000 adults who suffer an out-of hospital cardiac arrest each year.
With only one in ten surviving through to hospital discharge, and over a third of UK adults not knowing how to do CPR, raising awareness is imperative, which is why the chance to play the message to 80,000 fans at the weekend, as well as all of those who see it being played in fan villages, is a fantastic opportunity.
Andy Jeynes, Head of Community Response at West Midlands Ambulance Service, said: “Cardiac arrests in sport have unfortunately become big news over the last few years and that is why the chance to create this video, in partnership with Premiership Rugby, was an incredible opportunity for us to get this important message out to so many people.
“Of course, we hope the fans enjoy their day out on Saturday and enjoy a great game of rugby, but hopefully, lots of them will also see the video, gain more of an understanding of why CPR is important and put themselves in a position in the future, to be able to give it a go.”
