THE COUNTDOWN is on to the launch of Droitwich’s new heritage trail and augmented reality app.
On August 27, Mayor of Droitwich Spa, Coun Bill Moy, will be on hand at the Heritage Centre, ably assisted by local lad, actor and video producer Joe Chambers who will be in character as Romulus Maximus.
Last week he was ‘Roman around the town’ filming some of the videos and music for the APP which was made possible through funding from Wychavon District Council.
The app has been developed by Droitwich firm Steak Festival run by Paul Matthews and will be available to download free from August 29 – just in time for the bank holiday.
DART – Droitwich Augmented Reality Trail – features an interactive map which leads users to points of interest around the town, along with quizzes, videos and web links.
Notifications will guide users around and they can collect virtual bags of salt.
Joint heritage managers Catherine Finn and Emily Porter-Elliot said: “The launch of the DART – Droitwich Augmented Reality Trail – is a really exciting project that will bring our history to life and showcase all Droitwich has to offer.
“We hope it will boost our local businesses by bringing more tourists to our fantastic town and will give local residents a new, fun activity to share with family, friends and visitors.”