DROITWICH has been named as the UK’s ‘Most Enterprising Town’ during the Coronavirus lockdown with one business for every 38 people registered since March.
The Spa saw off competition from some big towns and cities including Manchester (fourth), London (seventh) and Leicester (tenth).
In second place was Waterloo with a new firm for every 158 people and Preston was third (229).
The statistics, from the Free Company Data Product by Companies House, was analysed by the team behind global affiliate network www.Awin.com.
The team examined all businesses which registered with Companies House between March 23 and May 30.
Companies monitored include only corporate body types regulated by legislation relevant to Companies House and does not include all business types (such as sole traders).
Using this data, the team looked at the registered postcode of each business and accumulated the results to find the number of companies registered in each town and city during the two-and-a-half months.
From there, the population of each location was used to determine the number of lockdown businesses registered per person, to find the most enterprising places in the UK.
Firstly, it was found that 29 per cent of all businesses registered with Companies House in lockdown were located in London, with Birmingham (three per cent) and Manchester (two per cent) hosting the next most.
Droitwich was uncovered as the most enterprising town in the UK using the business per population model.
In comparison, Portsmouth had one registered business per 1,403 people, whilst Hull had one for every 1,223, and Plymouth one for every 1,076.
Michele O’Sullivan, Business Development Director UK at Awin, said: “Whilst the pandemic and ensuing lockdown has proved to be one of the most difficult in history for business, we have still seen a remarkable amount of ingenuity and innovation in this period, as shown by the people of Droitwich.
“Our own low cost, and simple to use, self-managed solution for startups and entrepreneurs– Awin Access – has been utilised by many businesses, new and old, over this hard period.”