DROITWICH Salt which is extracted from the spa town’s natural brine celebrated its second anniversary at last weekend’s Ludlow Food Festival.
There was much excitement back in 2017 when the product was unveiled as it was the first time the brine had been tapped in almost a century.
And, despite the time gap, the resource was not only certified as being fit for human consumption, it was also proved to provide some of the purest salt around. It is ten times saltier than the sea and equal to the waters of the Dead Sea.
The brand has picked up a number of prestigious accolades, including three Great Taste Awards and gold and silver awards from Ludlow Food Festival.
Droitwich Salt, which is ten times saltier than the sea, is now sold nationally by over 90 stockists, including Harvey Nichols.
And to celebrate the second anniversary, the family run producers Churchfields Saltworks has launched a new range of salts.
Alongside the ‘sprinkling grade’ and Pure Droitwich Salt the family firm has introduced Beech Smoked, smoked by Macneils Smokehouse and Charcoal, Sea Truffle and Coastline, which have been created in partnership with TV Michelin-Starred chef, Brad Carter, and inspired by ingredients indigenous to Great Britain.
There have also been collaborations with like-minded local producers, which have seen the launch of Two Farmers Lightly Salted crisps, Wychbold Droitwich Salt Fudge and #nom Droitwich Salted Caramel.
Will Kerton from Churchfields Saltworks, which produces Droitwich Salt, said: “We’re immensely proud of what we’ve achieved in two years.
“From a yearning to bring back a forgotten local gem, to having six products sold nationally, we can’t wait to see what we can accomplish in another two years.”
“Our vision is to make Droitwich Salt a delicious natural alternative in kitchens across the UK.”
Visit droitwichsalt.com for more information.