21st Oct, 2017

Droitwich Specsavers to become more 'dementia friendly'

Lorna Morris 18th May, 2017

STAFF at Specsavers in Droitwich are set to undergo training in to become more Dementia Friendly.

Teams will undergo extensive training to better understand the needs of customers suffering from dementia as the nation marks Dementia Awareness Week this week.

Employees will discuss how it affects people in different ways, with particular relevance to how senses can be affected, including sight and hearing.

People with dementia commonly experience problems with their sight and visual perception, causing them to misinterpret the world around them and even experience hallucinations.

Research has also revealed almost half of dementia patients in care homes are wearing glasses with the wrong prescription, leading to increased isolation and confusion.

The participants will be recognised as Dementia Friends, with a badge to wear on their uniforms to indicate their increased level of dementia awareness to customers.

Emma Singh, store director at Droitwich, said: “Being more aware of dementia is an incredibly positive development for our team and our offering to customers.”

“I always thought dementia was all to do with someone’s memory but it is much more than that.

“By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.”

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