THIS SUMMER, families in Droitwich Spa, Evesham and Pershore will be able to track down ten colourfully outlandish vehicles on a high street trail thanks to Wychavon District Council.
The council’s tourism brand Worcestershire’s Vale and Spa have teamed up with QR code trail experts High Street Safari to create the Bepuzzled Treasure Trail, a free interactive story-trail that is designed to encourage children to walk, and get engaged.
Martin Blackwell, former CEO of the Association of Town Centre Management, who is directing the project nationally, said: “We’ve now run five national trails like these over the past year and have just been blown away at the response considering the difficult climate on the high street.
“We’ve had over 50,000 families play now in over 200 locations.
“If something fun like this can help make families and kids feel good about going back out onto the high street in a safe way, then we’ve done our jobs.”
The Bepuzzled Treasure Trail is positioned around the town centres with ten vehicles to find.
The trail takes about 45 minutes to complete but can be completed in more than one visit.
Visit www.bepuzzledtrail.com to find out more.