Online Editions

16th Jun, 2021

New Droitwich Heritage App aimed at bringing more tourists to town gets cash boost from Wychavon

A NEW Droitwich Heritage Smartphone App is a step closer after the project received a grant from Wychavon District Council.

The trail-blazing smartphone application will use modern technology to put Droitwich on the map as a centre of modern tourism.

Visitors using the app, which is the brainchild of Droitwich Heritage Centre, will be taken around the town, using an interactive map on their mobile phones.

Exciting augmented reality experiences, animations, films, fun facts, quizzes and photographs will shed light on the town’s rich and absorbing heritage.

Paul Matthews, who is from local digital agency SteakFestival and will be developing the app, said he was honoured to be involved in this project in his home town.

“We’ve been trading from Droitwich since 2006 and are privileged to work on something to benefit the town.

“Our developers are already at work on the project and we can’t wait to see it in use.”

The trailblazing project will help get people outside to enjoy the mental health benefits of the outdoors and families and friends will be able to take part in the activities together.

It is hoped the app will both also appeal to a youth audience and encourage older people to get out and exercise while they share their own knowledge with younger members of their families in a fun and competitive way.

The sharing aspect of the app will bring people together, promoting safe social interaction at a time when many people feel isolated.

People will be able to learn about Droitwich’s fascinating history in a fun and innovative way and the app will promote local tourism, help town businesses and bring more visitors from further afield.

Joint Heritage Managers Catherine Finn and Sarah Davies said: “This is going to be a fantastic ground-breaking project that will highlight our fascinating history and really put Droitwich on the map.”

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