PLANS for 100 new affordable homes in Droitwich have been given the go-ahead.
Bromford Housing Association, which bought the site earlier this year, have had their application for the layout, appearance, scale and landscaping for the site, on a field off Tagwell Road, approved by Wychavon District Council.
Outline approval for the development of up to 100 new homes on the site was granted on appeal back in 2022.
The application site is located on the east side of Tagwell Road, south of Tagwell Grange and west of the M5.
After Bromford bought the 12-acre site from land promoters St Philips Land back in April, the firm announced the development would be 100 per cent affordable housing.
The original plans under St Philips Land included a mix of 60 per cent open market housing and 40 per cent affordable housing.
The homes are now set to a mix of one- and two-bedroom flats, two- three- and four- bedroom houses.
The firm said it will make the majority of the homes for rent, with the remainder available through our part-rent, part-buy shared ownership scheme.
Concerns about the development were raised by Droitwich Spa Town Council.
The authorities’ worries included the safety of the site access road, and a lack of information regarding active travel aspects for the development, such as bus, cycle and walking route connectivity.
A consultation on the latest application ended on November 25, and just three days later, it was approved under delegated powers.
In the decision notice, Wychavon District Council planners said: “It is considered that the proposed layout, scale, appearance and landscaping are acceptable and would provide for a high-quality development that would have an acceptable impact on existing residential property and would respect the character and appearance of the surrounding area.”
The amended plans and details remain within the parameters established through the original outline application.
Bromford said it believes the development will contribute towards addressing Wychavon’s ‘challenging’ housing requirements.
Senior Land Manager at Bromford, Duncan Melville, said: “This is an exciting opportunity for us to increase the number of affordable homes we own in the Droitwich area.
“House prices across the Wychavon district are 12 times the average incomes, which is pricing local people out of being able to buy their own home and increasing demand for affordable rented homes.”
