THE SMOKING figures for the UK and West Midlands have been revealed and they show rates are low in both Bromsgrove and Droitwich.
In both towns 10.8 per cent of the populations smoke – below the national and regional average, which stand at 13.9 and 14.1 per cent respectively.
Bromsgrove is 26th in the West Midlands and 231st in England while Wychavon is 25th and 230th – out of a possible 315.
The worst places in the region are Tamworth at 19.4 per cent and Stoke-on-Trent at 18.2.
In Worcestershire, Malvern has the highest smoking rate at 11.6 per cent (210th nationally) while Redditch has the lowest at 9.8 per cent (263rd nationally).
The figures were collated by Vape Club in a campaign to encourage smoking cessation and they were sourced from official Public Health England statistics released in July.
The number of smokers in the West Midlands successfully quitting was at 1.12 per cent – below England’s average of 1.89.
But in Worcestershire the quit rate was just 0.12 per cent – the second lowest out of 213 districts in England.
Dan Marchant, smoking cessation expert and Director of Vape Club, said: “More and more people are starting to see that vaping offers a game-changing alternative to traditional smoking cessation methods.
“Figures show that vaping is actually twice as effective as other nicotine replacement products, and it is fantastic to see organisations such as Public Health England and the NHS embracing this public health breakthrough.
“However, there is clearly still a long way to go in getting the vaping message out to the millions of people still smoking in England.”