DROITWICH-based floorcare company Vax has launched its biggest ever sponsorship deal – a link-up with hit Channel 4 show One Born Every Minute.
The seven-figure, one-year partnership will see the firm sponsor TV programmes across several channels.
As well as One Born, it will also include the documentary’s first ever Shorts content – One Born Every Minute: The Dads on Channel 4’s digital shorts platform – and Dream Homes programmes across UKTV channels Home and Really.
Miranda Hart has done the voiceover for the ads which will also be seen on property shows, such as Escape to the Country, A Place In The Sun: Home or Away, Celebrity Fantasy Homes and First Homes as part of Dream Homes.
The deal began yesterday (Thursday) and will run until the end of February next year.
One Born Every Minute returns to Channel 4 on Tuesday (March 10) with One Born Every Minute: The Dads launching simultaneously.