THROUGHOUT July, residents of Wychavon are being encouraged to spend £5 a week in an independent shop or hospitality business in Pershore, Evesham, Droitwich Spa and Broadway.
Wychavon District Council’s £5 challenge was created because a study by the Federation of Small Businesses found for every £1 spent with a small or medium-sized business (SME), 63p was re-spent in the local area compared to 40p in every £1 with a larger business.
Martin King, executive board member for town centres at Wychavon District Council, said: “Where you spend your money matters.
“Shopping locally can seem daunting, but you don’t have to spend loads to make a difference.
“All you have to do is commit to spending the £5 you would normally give to a national retailer or online e-commerce giant with a local business on your doorstep.”
To encourage residents to take the challenge, the council will be putting the spotlight on various businesses’ stories such as Broadway’s luxury perfume store, Scents on The Green, and Pershore’s new bar, The Claude Choules.
It will also share blogs highlighting top things to see and do in the area on its social media accounts.
Visit www.valeandspa.co.uk/explore/shopping/ to read more about the £5 challenge.