Research showed that three in five people are changing their driving habits over concerns about the environment.
A recent study conducted by The Green Insurer, the UK’s pioneering green car insurance broker, uncovered a significant shift in motorists driving behaviours.
The findings showed a noteworthy trend, over the past year, half of all respondents reported reducing their monthly driving mileage, with 22 per cent indicating a substantial decrease.
A significant portion of drivers, 31 per cent, have begun driving more carefully to conserve fuel, while 24 per cent have opted for slower driving to achieve the same goal.
Other reasons given included 40 per cent were walking or cycling more to improve fitness and 7 per cent were being pressured into being more environmentally friendly by their children.
Measures such as utilising cruise control and accepting lifts from others have gained popularity as means of reducing personal carbon footprints.
The study shows a heightened awareness among drivers regarding the environmental impact of their driving habits, with 53 per cent indicating an increased consciousness compared to the previous year.
This newfound awareness has prompted individuals to reevaluate their transportation choices, a majority of respondents described their changes as long-lasting, signalling a sustained commitment to eco-friendly driving practices.
Paul Baxter, CEO of The Green Insurer, emphasised the significance of these behavioural shifts as reflective of broader cultural changes.
He added: “These adjustments not only reflect a desire by people to reduce their individual environmental impact but also signify a broader cultural change as people look to prioritise eco-friendly practices into their lifestyle and purchasing choices.
“We have reflected these changes in our newly launched car insurance policies, which have been designed to reward people for making positive adjustments in the way they drive and using their car in an environmentally responsible way.”
Around 70 companies have partnered with The Green Insurer to offer rewards and discounts including ASDA, Tesco, Sainsbury’s Waitrose, Iceland and Morrisons plus retailers and restaurant chains Zizzi, Ask Italian and Café Rouge.
On a weekly supermarket shop of £200 a 6% discount would be worth more than £600 a year.
The Green Insurer said it plans to expand the number of rewards partners and is contacting companies who can also sign up on its website.
It will also add other insurance partners in the future and potentially expand the types of policies it offers.
